Name
*
First Name
Last Name
Email
*
1. What is the full name (and any alternative names or nicknames) of your business?
*
2. What do you do? (What is your core service? What is your overall concept?)
*
3. How do you do this? (What is your business process?)
*
4. Why do you do what you do? (What is your purpose? Why did you start your company?)
*
5. Who is your business for? (Who is your ideal customer? Describe your target audience.)
*
6. How would you describe your business to a stranger on the street? (What is your elevator pitch?)
*
7. How does your business stand apart from the competition? What makes you different?
*
8. What does your business value most? List 5-10 Values (Examples: Collaboration, Tradition, Inventive)
*
9. Narrow the above list down to your top three values.
*
10. What emotions do you want your branding to evoke?
*
11. If your business was a person, who would it be, and why? (Example: Male, Female, Young, Old, etc)
*
12. What are the character traits of your business? (Example: Fun, Serious, Warm, Sensitive)
*
13. What are your goals for the brand design or redesign?
*
14. Who are the decision makers on this project? What are their roles?
*
15. Is there a specific due date or timeline for this project?
*
16. What is your budget or budget range?
*
$1,000 - $2,500
$2,500 - $5,000
$5,000 - $10,000
$10,000 - $20,000
$20,000 - $40,000
$40,000+
17. How did you hear about Stuffed Brain?
*
18. Please provide any additional thoughts, concepts, or ideas that come to mind!
*
