Buehl’s Fuels
Brand Identity
Illustration
Creative Strategy
Tagline Development
Buehl’s Fuels is a kick ass sausage company in Kalamazoo, Michigan. With meat made for Grills and Thrills, owner Jake Buehl came to Stuffed Brain looking for someone to turn his brand into a bullseye; for foodies and fast car fans alike.
Through a fresh and thorough exploration process, we were able to establish brand values that set the tone for the visuals, pulling inspiration from cookouts, hot rods, and old time garage decor. After securing this direction, the Buehl’s Fuels brand sped into existence, and we were able to build a ton of additional marks for merchandise, packaging, and future uses.
If you’re around the local farmers markets, keep an eye out; Buehl’s Fuels is about to spark your sausage experience.
